This is clearly ugly racist behaviour, but before we get too much of the "all Englishmen are like this" stuff....there are no restaurants, shops, or hotels in London (or Leicester) which are allowed to state they will serve "ethnic English only". There are plenty in Tokyo which will serve "ethnic Japanese" only and advertise as such. Even the Tokyo Times says it's hard to rent an apartment in Tokyo unless you're ethnically Japanese, even if "you speak fluent Japanese and are married to a Japanese national". So Vardy's a pathetic idiot, but so is all racism here or anywhere.