I went from a GTX 960 SSC 2gb and I started playing Ark , It was killing my Vid card so I went with this card, for one it was in stock and I want it now :). I did read reviews and it did seem overprice but hell I like how everything stays at a low temp . All my games Run super smooth now.
I did see the part where the cable could come down and hit the fan blade ( they do need to fix that) mine has not come down so all is good:)
I love the card, I would recommend it .
One more thing if I did have $100 more I would get the 1070 for the 8 gig of ram .
Ark is using all my Ram on the card.