SIMP is a subsidiary of Indofood Group which is under Indoagri. Significantly SIMP has a market share in Indonesia and vertically integrated in the category of consumer goods. Companies that include oil palm cultivation, processing, and this distribution has a variety of derivative products such as cooking oil, margarine, shortening and other palm oil derivative products. Then the products are distributed to all regions in Indonesia, until the product is reaching out to the bakery and pastry operators to almost counties throughout Indonesia even reach mancanegara.
At the last exhibition Interfood 4 days ago, SIMP introduce superior products to the wider community, especially those engaged in industrial Bakery & Pastry. "The exhibition becomes a means of communication for us to explain the benefits of the products SIMP along with the application directly to the public. Other motivation we want to expand the market to capture the visitors that they are associated with industrial Bakery & Pastry,"Expressions Stephanie Advisory, Marketing PT. Salim Ivomas Pratama.Tbk when found.
DSC_9750Products-Featured Products PT.SIMP
SIMP main products consist of cooking oil, margarine, and shortening for industrial and consumer segments. The products are then distributed to the market under the brand "In addition the company", "In addition the company Special", “Happy Soya Oil”, to the category of cooking oil, whereas "Margarine Palmia Versatile" and "Amanda Margarine kitchen" for the margarine category. In the industrial segment, SIMP has margarine and shortening with the brand "Palmia", "Simas", “Amanda”, "Malinda", "Pomegranate".
At the exhibition, SIMP offers a range of products Palmia where the brand is top class product owned by SIMP. Shooting targets entrepreneurs and industry in the field of Bakery&Pastry dan Horeca (industrial margarine), SIMP featuring various products for industrial purposes, like Palmia Margarine, Palmia Special Margarine, Margarine Palmia Putih, Palmia Shortening, Shortening Palmia White, Palmia Shortening Crème, Palmia Shortening Yellow, Palmia Top White, Royal Palmia Crème, Palmia Hardened Fat, Palmia Shortening Pastry, Palmia Deep Frying Fat, dan Palmia Deep Frying Fat (solid oil).
For superior product, Palmia have Royal Palmia Margarine, which combines the delights of European butter with margarine tastes perfect to produce bakery products, cake, cookies, and biscuits are perfect, In addition, margarine great views of the melting point, Royal Palmia Margarine has a melting point that corresponds to the temperature of the human body (36 oC – 39oC) so that not as consumed Controll,"Increasing Stephanie. Royal Palmia margarine available in containers 18 kg with endurance 12 month. Has a yellowish tint to make bread and cake look more attractive.
Some other variants such excellent products Palmia: Palmia Super Cake Margarine is properly used for sweet bread, cake, biscuit, and pastries with a special taste and economical price. This product is perfect for bakers and pastry to get a perfect result for products. For those who want a more buttery flavor products, Palmia have Palmia Butter Oil Substitute can be used as a substitute for butter, but still provide a distinctive scent making various cakes, wheels, biscuit, cookies, and cream filling more specials.
To produce a more crispy fried and dried, Palmia have Palmia Defoil (semisolid oil) are properly used for deep frying, French fries, donated, dan nugget. Meanwhile, in the category of Shortening, Palmia has Palmia Shortening the melting point (40-42o C), which are adapted to the climate in Indonesia is not easy to melt at room temperature.
Palmia Baking Competition
To enliven the exhibition Interfood, SIMP Palmia Baking Competition held in collaboration with IPS (Indonesia Patisserie School). There are various categories that are contested in this competition, for participants with a range of age 8 to 12 year in the Junior category, and Basic and Intermediate categories by age range 15 to 35 year.
Basic category is reserved for those who have basic knowledge and common to the manufacture of the cake so that the level of difficulty are beginners, including the use of raw materials that are common. As for the Intermediate category is more focused on the product cake with a higher degree of difficulty, such elaborate decoration and the use of specific materials ranging.
Yosua Andrew Tan, as the first winner of the junior category claimed enthusiastically followed Palmia Baking Competition. Participants were aged 11 This year make Short Crust Pastry using Royal Palmia Margarine. According to the children who are still attending classes 5 The elementary school, Baking Competition Palmia event could be a means to demonstrate their ability in the field of pastry to the general public.
On the second day, Palmia Baking Competition brings participants from category Basic.
Arie Sugiarto, as the first winner in the category of basic, make application roll cake, named Dream Chocolate Swiss Roll with using Royal Palmia Margarine. In this creation, Arie made cake with a very special flavors and gentle, plus creative decorations made of different appearances for Swiss Roll homemade.
Baking Competition Winners Palmia
Category: Basic
When viewed from the percentage, clearly visible participants of the Intermediate category has the capability of interaction that is more interactive , Seperti luvita Hodiono, The first winner of the Intermediate category Opera Mousse creations made with three layers, between sponge cake, Dark Chocolate Mousse, and Coffee Mousse for upper layer. It uses the Royal Palmia Margarine to make Sponge Cake.
Baking Competition Winners Palmia
Category: Intermediate
Palmia Baking Competition aims to improve and develop the ability of prospective chef or baker who is still young to learn to hone their potential as early as possible through the Junior category Palmia Baking Competition. For adult participants who want to develop skills in the pastry can be entered in the Basic or Intermediate category tailored to the abilities. The whole Palmia Baking Competition Finalists vying to create recipes with the best ideas and creations using products Palmia. "At the end evaluation will be left entirely to the visitors through a shared assessment form. In the form contains important aspects such as taste, texture, aroma, presentation, and performance / performance so that participants can learn the advantages and disadvantages should be improved,”jelas Stephanie.