When this Agreement expires or in the event it is otherwise terminated, SOBU shall (i) take immediate steps to effectuate a change so that the Proprietary Rights are no longer used as of the effective date of the notice, (ii) do all things reasonably necessary on its part to remove SOBU's name from actual use of the Licensed Trademarks and shall de-register the registration of the exclusive license to use the Licensed Trademarks, and (iii) shall furthermore take all necessary and appropriate steps to comply with the foregoing.